Author Archive:

Obey Your Shower? Sprite Showers Along The Dead Sea

Sprite’s slogan these days is “Obey Your Thirst”, but in Israel it may as well be “Obey Your Shower”. We LOVE creative marketing and this one stood out when we saw it – big time. Along the beaches of the Dead Sea in Israel there are public showers dressed up to look like Sprite soda…

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What’s In A (Domain) Name?

Finding the right domain name can be a tricky proposition. It matters – a lot – when it comes to choosing the right domain name for your company. When it comes to search engine results and how your site visitors find you (or don’t find you), too many characters in your domain name or a…

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Is Google Changing Our Memory?

I have to admit, a lot of times I’ll purposely not save space in my brain for information that I know I can readily get from my computer, my iPad or my iPhone. Why take up room in there when it’s already WAY too crowded for information that I don’t have to retain? Check out…

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Thanks For Popping By

I absolutely love giving kudos for good marketing. I’ve actually been meaning to post this for a while now. Friends of mine Becki & Bryan McGinnis own and operate Autovantage Service Center in Auburn, CA. Bryan is a master mechanic and used to work for a local dealership. When the dealership went out of business,…

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