Sprite’s slogan these days is “Obey Your Thirst”, but in Israel it may as well be “Obey Your Shower”.
We LOVE creative marketing and this one stood out when we saw it – big time. Along the beaches of the Dead Sea in Israel there are public showers dressed up to look like Sprite soda fountains you’d find at a restaurant or your local gas station. Brilliant! Here we are, on the West Coast of the U.S. and we’re talking about it. We saw it on Facebook, so it’s gone viral to at least some extent. So, you think the cost of setting this up was worth it for Coca-Cola? You bet it was.